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The Politics Of Coaching
Table Of Contents


Introduction                                                                                                                        

Chapter One: The Campaign                                                             Page 1
            -Throwing Your Hat In The Ring
            -It’s Who You Know, Not What You Know
            -It Never Hurts To Apply
            -The Interview
            -The Underdog
            -Know Your Strengths
            -Never Use Negative Campaigning Publicly
            -Running Against An Incumbent
Chapter Two: Director of Communications                                 Page 35
            -The State Of The Program Speech
            -Individual Player Meetings
            -Open Door vs. Call and Click Policy
            -The Magic of E-Mail
            -The Danger of E-Mail
            -The Power of Old Fashioned Mail
            -Controlling the Message
            -The New Enemy: Online Fan Forums
            -New Forms of Communication
            -The Coach’s Lifeline
            -Crazy Parents: Label Them Before They Label You
            -Political Correctness: The Power of Words
Chapter 3: Public Relations                                                              Page 78
            -Media Relations
            -The Best Public Relations Move You Will Ever Make
            -The Other Best Public Relations Move You Will Ever Make
            -Know Your Consituents
            -The Expectations Game: Control Them Before They Control You
            -Dealing With Public Confrontations
Chapter 4: Special Interest Groups                                                Page 110
            -The Powerful Parent
            -When the Powerful Parent is Your Boss
            -Fundraising and Donations

            -Parent Donations
            -Accepting Help From Parents
            -Booster Clubs
            -Control of Activity Accounts
            -The Allies Every Coach Must Have
Chapter 5: Confronting A "Cancer" in Your Program               Page 127
            -Diagnosing Cancer
            -Player Cancer
            -Parent Cancer
            -Assistant Coach Cancer
Chapter 6: The Politics of Youth Sports                                       Page 155
            -Coaching Your Own Kid
            -Youth Tryouts
            -Every Parent Has An Agenda
            -Convincing Youth Coaches to Integrate Your System
            -Sell Your System, Don’t Mandate It
            -When Selling Doesn’t Work
            -Beware The Parent That Won The 6th Grade Championship
            -The Residual Effect of Youth Sports Boards
Chapter 7: Learning From and Dealing With Coaches              Page 171
            -Trophies as Critic Repellent
            -The Softer Side
            -Old Fashioned Political Accumen
            -Dealing With Coaches in Other Sports
            -Dealing With Club or Personal Coaches
            -Dealing With College Coaches
Chapter 8: The Politics of Winning and Losing                            Page 188
            -How to Handle Winning
            -Using “We” After a Los
            -Beware of Blaming Bad Luck
            -Shouldering the Blame
            -Players Win Games
Chapter 9: Surviving Race and Gender Issues                            Page 195
             -Males Coaching Males
            -Females Coaching Males
            -Females Coaching Females
            -Males Coaching Females
            -The Politics of Race
Chapter 10: All Politics Is Local                                                        Page 209
            -Picking Teams
            -Seniors: Cut ‘Em or Keep ‘Em?
            -General Thoughts About Cutting Players
            -The Politics of Playing Time
            -Playing Time During a Blowout

            -Recruting Players
            -Selecting Team Captains
            -My Proudest Moment In Coaching
            -The Classroom’s Impact on Coaching
            -The Coaching Crossroads: Recognizing When to Move On, Resign, or Stand and Fight
            -The Single Smartest Political Move Any Coach Can Make
Afterword/Appendix                                                                          Page 251

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